1. A friend shared this advertisement with me earlier today.
2. I like advertisements, especially those that get you talking or those that generally leave you feeling positive about the world we live in. This is one of them. It's also one of those advertisements that really keeps you guessing till the end. How you react at the end will probably be an indication of your own values, personality and outlook.
3. The Swedish company behind this advertisement, Bjorn Borg, comes across as a socially responsible entity. I am also not sure if the brand has anything to do with the tennis star of the same name. Nevertheless, it reminds me of other positive brands like The Body Shop. Unfortunately, the company doesn't have a presence in Asia so it's really hard to tell.
Please consider the environment - do you really need to print this?
Saturday, February 21, 2009