I was recently invited to speak about a very dry topic. And because it was a dry topic, I had to find ways to make the topic interesting for my audience. This was also made difficult by the fact that the audience was going to be a young and restless one.
In order to get a point across, we often do many things. We state the facts. We provide statistics, tables and other forms of relevant research to pepper up the facts. We even quote what others have said.
Unless it is a very compelling fact or quote, the point we attempt to get across often ends up being lost. A more effective way is to tell a story, which incorporates the point being made and the facts. It also helps if the story is personalised.
This was what I did with my young and restless audience. I got full marks from them and returned from a highly interactive session.